Mae Artisan Rugs
The makers of floor art
Digital Creative Director / 2019-2021
The Brand.
Mae Artisan Rugs is a premium, handcrafted rug design house, focusing on creating beautiful, original pieces of art for the floor. The creators of the brand believe that modern rugs are so much more than floor coverings.
At Mae Artisan Rugs, the rug is reinvented as an art piece, a luxurious focal point within a room. The diversity of materials, colours and patterns available today allow for endless creative possibilities and bespoke rugs can be created to effortlessly unite any interior setting.
Social Strategy
A Mae Artisan Rugs, social media management strategy was put into place that comprised of effective visual brand storytelling techniques. Through the utilization of consistent colours, fonts, and aspirational brand imagery, the brand was able to establish a clear brand message.
A focus on community-led content allowed for a diversify of posts that better represents the community of decorators that Mae Rugs works with. Finally, implementing Contextual Shoppable posts has been an integral companion to their eCommerce efforts online.
Social Strategy
A Mae Artisan Rugs, social media management strategy was put into place that comprised of effective visual brand storytelling techniques. Through the utilization of consistent colours, fonts, and aspirational brand imagery, the brand was able to establish a clear brand message.
A focus on community-led content allowed for a diversify of posts that better represents the community of decorators that Mae Rugs works with. Finally, implementing Contextual Shoppable posts has been an integral companion to their eCommerce efforts online.
eCommerce Strategy.
The development of a responsive format for mobile and web has allowed the Mae Rugs brand to maintain a consistent digital brand aesthetic across all of their touchpoints. With their brand slogan, #WeAreFloorArt, it was important to ensure that that philosophy was transferred into their website design ethos.
Through the implementation of eCommerce features, the Mae Rugs brand has been able to show its wide variety of stock to an even larger audience online and further establishing itself as one of the premier artisanal rug brands in South Africa.
eCommerce Strategy
The development of a responsive format for mobile and web has allowed the Mae Rugs brand to maintain a consistent digital brand aesthetic across all of their touchpoints. With their brand slogan, #WeAreFloorArt, it was important to ensure that that philosophy was transferred into their website design ethos.
Through the implementation of eCommerce features, the Mae Rugs brand has been able to show its wide variety of stock to an even larger audience online and further establishing itself as one of the premier artisanal rug brands in South Africa.
Performance & Results.
The concerted effort to develop a uniform strategy and digital brand aesthetic has led to consistent growth across all of their digital touchpoints. Coupled with performance improvements as well as SEO
best practices on their website, has led to dramatic ranking improvements in search for the most valuable and competitive keywords in the rug and carpet niche within the South African region.
Social Media
Total Social Media Following
Organic SEO
Search Performance 2020-2021
Online Revenue
Best Performing Months
Conclusion.
The development of a uniform brand aesthetic has taken considerable time to implement across all of the Mae Rugs brands digital touchpoints.
It has required the reworking of all of their brand assets, rethinking their use of fonts and brand colours and working with the team to rethink many of the ideas about the brand.
But through working at such a close level to the management team, has allowed for a sense of camaraderie and renewed vigour in strengthening the perceptions.
With consistent improvements in Social Media, Search Appearance and Website performance, I can see the Mae Artisan Rugs brand continuing to grow across key performance areas.
As I continue to work with the Mae Rugs Brand on a long term basis, it will be amazing to see them grow online and firmly establish themselves not only as a strong brand locally, but begin to establish themselves as a premier rug brand in the world.